Non-Cultural And Cultural Factors In Marketing Case Study

Non-Cultural And Cultural Factors In Marketing - Case Study Example A country like India is considered as a developing country as it has not attained a stable market structure while the United Kingdom is a developed country. For such reasons, both categories of countries need special ways to market goods both locally and internationally. To understand the differences in marketing it is important to study the three broad categories like political and economic systems, market infrastructure and consumer behavior. Under this category one can identify the modes of production, purchasing and selling as they are related to the laws, government, and customs of a particular entity. This means that the political and economic system of a country highly affects the marketing strategies not only locally but also internationally. This is so because there are set laws that each government of the country puts up to regulate the production of goods and services of firms. Moreover, political stability is very important in the production and distribution of goods and services. Political stability ensures that a country is not experiencing wars thus the government can make better suggestions on how to develop the country. In addition, political stability increases assurance of companies to continue producing more this means that they will have to market for their goods as the economic status improves. With a stable political and improving the economic status of a country, competition between firms and industr ies increases. This, therefore, makes firms to improve their marketing strategies in order to bit their rivals in sales they make. In addition, as countries improve their economic status, they also improve their technology. Thus they adapt better marketing strategies that use the latest technology. India, as a developing country, has not shown the signs of attaining political stability.

Aurora, Colorado Movie Theater Shooting Assignment

Aurora, Colorado Movie Theater Shooting - Assignment Example As such, this brief analysis will consider the means whereby a litany of reporters and news agencies have dealt with the situation, the way in which the police and prosecutors have responded to this, and the harmful precedent that this has set for the world of journalism and the furtherance of the trade. Firstly, though the veritable firestorm of media activity surrounding this particular case has somewhat subsided recently, the press ravenously sought to find any and all relevant, juicy, or pertinent information with regard to the case in the early stages after the violence took place. This was primarily accomplished by seeking to engage individuals that experienced the violence firsthand or had lost friends or family in the massacre in the theater. Initial eyewitness reports that were gained by several news outlets sought to portray a situation where a type of coordinated attack involving two or more individuals was something that could likely have happened based upon eye-witness t estimony. However, as key instances of the case were better understood, the media began to more appropriately list the real perpetrator as a lone-wolf acting alone. Moreover, as time has gone on and the trial has been set for Holmes, little if any media attention has taken place. Although it is the expectation of this student that this will change when a verdict nears in the case, such an action may very well be indicative of a press that operates on the very edge and can afford no more than a brief coverage of an event until the viewership/readership is bored and ready for the next story. However, due to the fact that as yet no verdict has been proclaimed by the court, overall coverage of the issue itself has abated and the viewpoints expressed have tended to mirror what was originally discussed once the details of the case were clearer. Secondly, with regard to the sheer shock that the shooting engendered within the nation, it is not a surprise that the media instantly sought to g ain access to the information surrounding the events that led up to and culminated in the massacre at the theater in Aurora. However, what was particularly shocking was the sheer persistency with which the media sought to engage those individuals who had experienced the shooting and survived as well as those individuals who had lost family members in the shooting (Ingold 1). Since the very beginning of investigative journalism there has been the thin line between getting the story and respecting the rights of a traumatized individual; however, these rights were egregiously ignored in the case of the Aurora shooting interview and subsequent attempts to glean information from the ultimate shareholders. This was so much the case that the police and prosecution were forced into the public arena to announce that the actions that were being undertaken by various media representatives and their reporters were unethical at best and downright harmful to the furtherance of the investigation a t worst. Although there was and is no criminal code, other than harassment and filing an restraining order, with regard to keeping an overzealous reporter at bay, the problem that many of these shareholders faced